Delworth Consultancy

Proposal Drafting Assistant

Stop writing proposals at half nine at night.

Spend two hours on the thinking, not eight on the document. The Assistant drafts the proposal — tailored to the client, using your words and your template — so you're left with the judgement, not the typing. Brief an example agency below and watch it work.

Don't take my word for it

You've probably seen AI that dazzles in a pitch and falls apart in practice. So rather than tell you this one is different, I will let you test it. You will step into an example agency, brief it the way you would brief your own team, and see the proposal it builds back — tailored, costed, and ready to edit.

just the tonic
Growth, bottled.

The example agency you will be standing in for: a boutique outfit doing full-funnel digital demand generation — the work of turning strangers into customers, and customers into regulars. Senior-led, measured on revenue rather than applause.

What they do
SEOPaid SocialContent StudioEmail & CRMWeb & CRO
Who they do it for
Food & BeverageFashion & RetailTravel & Tourism

How it works

You pick the brief

A sample brief is ready to go, so you can start in one click. Want your own client? We've provided a prompt so you can generate your own data.

It drafts the proposal

It writes a growth angle for your client, tailors your services, picks the case studies that fit, and works out the numbers behind the fee.

You see the results

A finished deck and the margin behind the fee, delivered straight to your inbox.

Put it to the test.

Then decide whether it's worth half an hour of your time. No hard sell either way.

Delworth Consultancy

iain@delworthconsult.co.uk · AI workflow automation for marketing agencies

Delworth Consultancy

Proposal Drafting Assistant

The passphrase is in the same message where you found this link.

New proposal

Pre-filled with a sample so you can press go — tweak any of it you like, or generate your own data.

The client
Who the proposal is for. Use the sample data, or generate your own data using the prompt.

Tailors which case studies appear in the deck.

Paste your discovery call — the more detail, the more tailored the draft.

0 / 500 characters minimum
Your pitch
The agency calls — which services, what fee, and what to include.
Services * — pick at least one

Total engagement, excluding VAT. Drives the investment slide and the margin model.

£
Growth Opportunity Analysis
A bespoke slide — three prioritised opportunities and where to start. The most tailored part of the deck.

Optional — targets, constraints, channels tried, what's worked. The more you put in, the sharper and more specific the opportunities we surface.

Meet the team
Introduce the people on the engagement. Pick who appears.

Select who features (full roster on the Team tab).

Responsible Marketing
Include the Responsible Marketing pledge — honest claims, no greenwashing, inclusive creative.
Where to send it
The one thing we need from you — the finished proposal lands in your inbox, not your client's.
Your details
Deck and the margin model, sent to you.

Generate data

No client to hand? Take this prompt to your own AI — it writes a realistic discovery call and the brief fields, then you paste them back into New proposal.

How it works
Three steps. Any assistant works — ChatGPT, Claude, or your AI of choice.
1

Copy the prompt

One click — the whole thing lands on your clipboard.

2

Paste it into your own AI

It returns a complete, labelled set of fields, including a discovery transcript over the minimum length.

3

Paste the fields back into New proposal

Drop each labelled field into the matching box, and the transcript into the discovery box.


            

            
The transcript needs to be at least 500 characters for a strong draft — the prompt handles that for you.

          

          

        

      


      
      

        
Team

        

          
This is the JTT content your proposals draw from. Edit or retire anyone — in the live product these changes are saved.

          

        

      


      
      

        
Case studies

        

      


    

  


  
  

    
Edit team member

    

    

    

    

  

  

    
Edit case study

    

    

    

    

  

  

    
Retire member?

    

    

  

  


  
  

    
Your session has expired

    
Please refresh and enter the passphrase again to continue.

    
  







  

    
Delworth Consultancy

    

      

        

        
Your proposal is on its way.

        
We're putting it together now — writing a growth angle for your client, tailoring your services, picking the case studies that fit, and working out the numbers behind the fee. This can take up to five minutes.

      

      

        
What's proposal-writing costing you?

        
You just briefed one in a couple of minutes. Here's what the slow way adds up to.

        

          

          

          

          

        

        

          
That's roughly

          
—

          
back in your pocket.

        

        
Assumes the Assistant takes each proposal down to two hours of creative thinking and proposal review. Salary loaded with 16.8% on-costs (employer NI + pension) across 2,080 working hours.

      

    

    

      Delworth Consultancy
      
iain@delworthconsult.co.uk · AI workflow automation for marketing agencies